Reducing Non-Business Data Consumption with Mobile Traffic Management

The Challenge

As a medical equipment management provider, our client ensures the right equipment is in the right place at the right time, allowing medical providers to spend more time providing patient care. While they help their customers address their challenges, they were dealing with, like most businesses, a straight-line increase in mobile data consumption which was tied to an equal increase in costs. Faster devices, more applications and a mobile workforce support their growth strategy but with the unwanted by-product of increasing personal data consumption consisting mainly of social media and streaming media. They turned to Vatic Outsourcing to help provide the solution and expertise necessary to better manage non-business data consumption designed to both reduce costs and absolve their IT staff of that responsibility.

The Solution

Vatic implemented Mobile Traffic Management (MTM). By benchmarking their average data consumption per device, Vatic was then able to identify high data users and what data consumption was business and non-business related at the user level. This insight allowed our client to set a realistic and more cost-effective data limit per user and prevent streaming services that were counterproductive to their business objectives. The MTM solution sends automated alerts to users as they are approaching their data usage limit and once that limit is reached, only permits data usage when connected to WiFi.



The Results

The MTM solution provided immediate hard dollar savings. The newly set data consumption limit allowed end-users to remain productive with their mobile devices while limiting content that was non-business related. This savings was realized on the very next billing cycle as it puts constraints on the variability of data usage expenses. It also offloaded the hassle of managing this solution from their IT department to Vatic who are experts in this field.